The main goal of implementing a social retailing program is to increase awareness and engagement among your loyal customers and potential customers.
How to Get the Most Out of Retail Social Media Campaigns?
Just a few years ago, the most important online marketing strategy for small business owners and operators was creating a website. As we enter the third decade of the new Social Media Marketing for Retail Stores Millennium, an increasing number of retail businesses are connecting with customers and prospects through at least two social networks.
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Social media can put your business at the forefront of the retail industry, but you need to know how to do it right.
Content Is Still King
High-quality content, both in written and video formats, can engage potential customers so they become repeat visitors to your social retail pages. Videos are an especially effective content marketing tool, as they can increase customer conversions by up to 80 percent.
For social media videos, you can alternate between longer videos, with informative content, and short, sweet videos (15-30 seconds each) as quick attention grabbers.
It’s one thing to start a comprehensive social media marketing campaign for retailers. It’s quite another thing to stick to it when engaging your customers. The key to engaging with your customers on social media is to reach out to them as quickly as possible after receiving a message or seeing a comment.
You need to keep your target audience updated on upcoming special offers as well as the introduction of new products and services. Now you know the importance of commitment. The question is which social networks stand out for retailers. We like two retail social networks: Facebook and Instagram.
Facebook Marketing Tips
When you Google a business, you notice that the business website is near or at the top of the search engine results. Do you know what else you notice? The Facebook list of the same company. For years, Facebook has led the social media industry by registering small businesses that include companies operating in the retail industry.
Here’s Why Facebook Should Be a Part of Your Retail Social Media Marketing Campaign:
• Promote special events
• Announce upcoming sales specials
• Highlight specific products and services
• Submit client testimonials
• Answer customer questions
• Respond to customer reviews
One Cup Norfolk uses its Facebook page to get customers excited about its inventory.
Instagram Marketing Tips
Instagram, known as the leading social media network for posting images, now has over a billion active users. The social network is a prominent player in increasing retailer exposure.
The image-based social media network allows you to post photos, videos, and computer graphics that leave a lasting, positive impression on both potential and loyal customers.
The key is knowing how to optimize Instagram for retail social media campaigns.
• DIY Ideas
• customer photos
• Promote holiday events
• Announce new product launches
• Highlight product features and benefits
Final Thoughts on Social Media Marketing for Retail
Digital marketing can be intimidating for small business owners and operators. However, you can break the online barrier between you and your customers by implementing highly effective social media marketing for retail.